How To Ensure A Client Gets The Right Marketing Materials – No More Vague Titles

Discover expert insights on educating clients about brand representation in marketing materials. Dale Obrochta shares strategies to avoid generic labeling, safeguard brand identity, and empower clients with effective communication methods. Dive into this comprehensive guide for actionable tips and personal anecdotes.”

Better Branding and More Money When Not Called ‘Balloon Artist’

Welcome to today’s discussion on the crucial topic of avoiding generic branding in the entertainment industry, particularly for balloon artists, magicians, and face painters. This post will delve into the significance of establishing a distinctive brand identity and explore strategies to prevent being labeled as generic performers. Each morning, my inbox gets flooded with Google … Read more

Get More Money By Networking With Entertainers

GET MORE MONEY BY NETWORKING WITH ENTERTAIENR BANNER

I think there’s an aspect where entertainers don’t fully grasp the importance of networking and thus miss out on fully capitalizing on its benefits. It could be that people they try to network with have egos, territorial behavior, or personality conflicts, and these obstacles impede the effective collaboration process. The focus goes from collaboration to … Read more

Proactive Balloon Artist is the One You Should Fear

Banner - Proactive balloon artist is the one you should fear

For decades, I’ve freely shared design insights and marketing tips within the balloon entertainment industry. My mother viewed this as a downfall to my father’s consulting business. He often solved people’s problems without charging for his services, leading them to believe they didn’t need his expertise. Years later, I realized that the competitors I fear … Read more

Name Badges: More Than Just a Label for Entertainers

Name Badge for entertainers

In this article, I will examine the philosophy of having a name badge and why you should have multiple badges as an entertainer. Imagine you’re performing at a corporate event, and amidst a bustling crowd, a potential client approaches you with a smile, addressing you by name. Instantly, a connection is forged, and you can … Read more

The Pricing Balancing Act: From Kohl’s to Entertainers

Price blog banner for blog post about how to establish an entertainment price.

The Pricing Dilemma in Entertainment Business Kohl’s is a retail store that offers everything at discounted prices. When I was a child, Kmart had a special in-store discount called the Blue Light special, which required a physical presence. Additionally, some stores even promised to match prices if you found the same item elsewhere for a … Read more

Using Instagram To Feed The Social Media Beast

We must feed the social media beast if we want to marketing our business

The social media beast is never full, and I must feed it daily.  Feeding the beast, as I call it, requires constant communication with my inner muse.  Over time I realize that I have created memes, blogs, videos, pictures, infographics, and much of this content is a one and done viewing. Today, I posted to … Read more

Here’s a Great Response To A Text Message

How to respond to a text message

I’m working in my office, and my ears detect the incoming text notification chime from my cellphone. I grab my phone, and it reads, “How much do you charge?” Great, I have to play the twenty-question text game to figure out what they want, or do I? Here’s how I eliminate playing the twenty-question game. … Read more