The Pricing Balancing Act: From Kohl’s to Entertainers

Price blog banner for blog post about how to establish an entertainment price.

The Pricing Dilemma in Entertainment Business Kohl’s is a retail store that offers everything at discounted prices. When I was a child, Kmart had a special in-store discount called the Blue Light special, which required a physical presence. Additionally, some stores even promised to match prices if you found the same item elsewhere for a … Read more

Using Instagram To Feed The Social Media Beast

We must feed the social media beast if we want to marketing our business

The social media beast is never full, and I must feed it daily.  Feeding the beast, as I call it, requires constant communication with my inner muse.  Over time I realize that I have created memes, blogs, videos, pictures, infographics, and much of this content is a one and done viewing. Today, I posted to … Read more

Here’s a Great Response To A Text Message

How to respond to a text message

I’m working in my office, and my ears detect the incoming text notification chime from my cellphone. I grab my phone, and it reads, “How much do you charge?” Great, I have to play the twenty-question text game to figure out what they want, or do I? Here’s how I eliminate playing the twenty-question game. … Read more

Cheap Way To Brand Your Entertainment

Branding Your Image

This past weekend the weather turned cool, and I dug out my jacket, which made me think? Why aren’t entertainers branding their jackets with their logo? This was popular years ago, and it’s a cheap way to brand your entertainment and advertise. Watch the video as I show you different shirts I’ve had made over … Read more

Spamming Or Is It Good Marketing

Twisting Balloons

You’re proud of your work and want to show it off to the world. “You’re spamming the group,” flames a post. Another post reads, “I’ve seen this already – STOP posting the same thing in every group.” Is it spamming or marketing? For now, ponder over this question. I’ll ask for feedback after you’ve read … Read more