Let’s Start Finding Work By Asking the Right Question

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I brought this idea to my Facebook restaurant group and think I can take it further. Let’s look at the basic ideas, which start with my agent friend Steve. A successful entertainment agent, Steve, once told me he acquired more work and was more successful than his competitors because he called venues and asked them … Read more

Warning! Are You Sabotaging Your Wealth?

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As an entertainer, I aspire to add significant value to events that justifies my pricing. However, I have found myself being replaced by other entertainers. This change wasn’t due to any lack of professionalism on my part. My pricing was not substantially higher than the company that replaced me, nor was I unavailable for the … Read more

Living up to the Mike Homes Standard

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Canadian contractor Mike Homes says, “Codes are the minimal building requirement. If you can go beyond that, you’re building a better house”. I agree! And as a house owner, I’ve seen what contractors call “Standard.” Yet, I have a higher standard, or at least my mind thinks so. Some call it OCD, anal, or just … Read more

Discount Strategies and Client Relations in Entertainment Business

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Analyzing Discount Calculation Variables Let’s analyze how we calculate a discount, considering several variables: (I) Inventory, which includes our balloon supplies and associated items. In this example, (L) labor stands for the entertainer, and (K) refers to kids, but it actually includes anyone receiving a balloon animal. Lastly, (nJ) represents multiple jobs contracted by a … Read more

The Pricing Balancing Act: From Kohl’s to Entertainers

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The Pricing Dilemma in Entertainment Business Kohl’s is a retail store that offers everything at discounted prices. When I was a child, Kmart had a special in-store discount called the Blue Light special, which required a physical presence. Additionally, some stores even promised to match prices if you found the same item elsewhere for a … Read more

How Henry Ford Destroyed the Balloon Business

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The mindset influenced by Henry Ford is negatively impacting the balloon entertainment industry. It is crucial to develop new strategies to move forward. The Balloon Dilemma: Struggling Against Mass Production Mindset Producing the same balloon animal repeatedly for a long line of kids can be tiresome. Henry Ford, who revolutionized business production processes, is often … Read more

How To Use Balloon Scraps During The Shortage

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There’s gold in them thar balloon scraps, as the transportation bottleneck is creating a balloon shortage. I’m finding myself using more and more balloon scraps because most of the colors I wanted were out of stock the last time I ordered. Things I’ve learned Decades ago, I entertained at Harrah’s Casino and learned that twisting … Read more

How To Grow A Balloon Business

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The other day I was scrolling through Facebook, and I came across a blog post. The entertainer asked for advice on how to grow their balloon business when faced with competing companies offering a similar service? A common theme read through most replies is keeping your prices competitive, not giving it away, valuing your work, … Read more

How To Raise Prices On Repeat Customers

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How do you handle raising prices on repeat customers that you’ve previously charged a lower rate? Early in my career, I consider using a low price strategy to capture the market, but after hearing a story from my dad, I changed my mind. My father’s colleague’s wife, Sarah, opened a beauty salon, and her goal … Read more