The Endless Cycle of Marketing

Marketing Material

In the blink of an eye, another day passes; and with each passing day so does another day spent marketing my business. The countless hours spent making new connections, networking with old clients, interacting with entertainers, and developing new websites are never ending tasks. With the holidays quickly approaching I am already looking past them … Read more

Relationships – Let’s Connect

Smile, Dale Obrochta

I am constantly thinking about how to improve my entertainment business, and land that big paying gig. Too often, perspective customers are just concerned about price, and not about the skills that I could bring to their event. My dad would always tell me, “Son, people buy from people they like, and are willing to … Read more

Advice on How to Get on an Agent’s Website

Balloon marketing material

It not easy, but it is possible Getting on an agent’s website is not an easy thing to accomplish.  Over three decades, I have learned that if you want a spot on their prime real estate, their website, you really have to provide them with something they want or need. It is easy to get on … Read more

January, the Month to Move Forward

Dale Obrochta with schools kids from a school fun day program.

They say a rolling stone gathers no moss, but if that stone only moves a fraction of an inch every decade, it will become moss covered. As I start my third decade of balloon entertaining, I find that I am constantly pushing my skills to new levels. I am not talking about balloon twisting skills, … Read more

Generating Leads Through Pinterest

Pinterest

You may wonder how anybody could generate leads from Pinterest. Wikipedia has defined Pinterest as “a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies”. Now that I explained what it is, let me explain how you can take advantage of Pinterest. There is a group … Read more

How to Build Followers and Get More Subscribers

Arrow with people

Over the years, I have learned that there is no quick way to build a fan base. You can try spamming everyone in the industry to “Like” your page, ask them to subscribe, beg them to follow, or just ask them to participate in a discussion, but human nature holds them back. Years ago, I read a marketing study … Read more

Apprehensive Restaurant Entertainer Seeks Help

Balloon Bag Dale Obrochta

“Do you have any suggestions for someone who has the twisting skills, but is afraid to pitch restaurants?” This was the question asked of me today in Facebook. The idea of approaching a stranger and pitching an idea is always met with fear and apprehension. It is like dating; somebody needs to start the conversation. … Read more

Entertainer’s Love For Career Fuels Her Marketing

Magical Balloon-dude Dale's business card

I joke with clients all the time; “After this gig, I am unemployed again.” Unlike the people with 9-5 jobs, entrepreneurs are constantly networking, marketing, and seeking work. In a LinkedIn group, Valerie Gillies shared how a friend witnessed Valerie marketing her business while shopping. I use my unique profession to smile at people. When I … Read more

February, Mardi Gras Parties Puts Money In Entertainers’ Pockets

Little Mermaid made from balloon animals by balloon artist, Dale Obrochta

Church’s Mardi Gras Party Mardi Gras, punchki sales rocket and church people party.  Mardi Gras parties are not limited to New Orleans, but are happening throughout the country.  Do a quick Google search and you will find that many churches around your area are holding Mardi Gras parties for their parishioners. If you have overlooked marketing to these … Read more

The Overlook Opportunity

Life just happens and if you are in tune with your environment, you know what is going on in your community. Yet, everyone is “in tune”, but watching a different TV channel. I am 47 years old and Sprout, Sponge Bob, and Disney Channel are on the TV 90% of the time. In simple terms, … Read more