My oasis of comfort brings my body relief. I was working a trade show and was showing a newbie how to spot a veteran sales manager who knows how to setup a trade show booth. All you need to do is walk into their booth and your feet will tell you, “Yes, this is where … Read more
Get more viewers on Instagram using Statigr.am Many people think Instagram is a waste of time. In many cases, they are right. However, if you know how to track your data, Instagram and social media are powerful tools. Here is a trick that I just learned this past week and I am now sharing with you. How … Read more
Specialized Balloon Facebook Groups Over the past few months, I have seen an increase in specialty groups for the balloon industry on Facebook. The three newest groups are the Deco-Twister Balloon Artists, Hairbanders!, and Line Twisting. Deco-Twister Balloon Artists focuses on decorating with twisting balloons. This field has grown over the past three years because of … Read more
A balloon in a balloon ranks high in Google’s keyword search. Who would have guessed that? How to put a balloon in a balloon baffles many people. I get asked all the time, “How did you get that balloon inside that balloon?” “You mean, how did I get a balloon in a balloon?” I respond. … Read more
Smartphone picture quality is making it easier for me to capture balloon creations that I make while entertaining at a restaurant. Just a couple of years ago, images were dark, grainy, and unsalable for marketing. Nowadays, I use my Smartphone to record my YouTube videos blog. Yet, it does not matter how good the camera … Read more
I am not 100% sure, but I think it was my father who taught me that 2 + 2 = 4. However, I could have learned it from a book. My son has beginner math books and constantly surprises me with new things he has learned. I know that E=mc2 was derived by the twentieth-century … Read more
Over the years, I have learned that there is no quick way to build a fan base. You can try spamming everyone in the industry to “Like” your page, ask them to subscribe, beg them to follow, or just ask them to participate in a discussion, but human nature holds them back. Years ago, I read a marketing study … Read more
Gather a group of entertainers in a room and pass out balloons. Many will struggle to inflate and tie, but will eventually succeed. Each one will twist, twirl, and manipulate it into a basic balloon dog. I can think of very few entertainment skills that transcends beyond its industry, but the balloon dog does just … Read more
The first balloon design you learned is? The balloon dog. The first balloon animal any performer learns to twist is the balloon dog. The balloon dog has become so popular that kids demonstrate to me how they can make a balloon dog, which makes me think about how the simple balloon dog has developed over the seven decades of … Read more
I first saw Star Wars at the movies when I was a child and, over the years, have seen bits and pieces of the trilogy. Yes, there are many generations of devoted fans. With Disney being the driving force behind the newest release, you are going to see a flood of marketing of new Star Wars products before … Read more