I am not 100% sure, but I think it was my father, who taught me that 2 + 2 = 4. However, I could have learned it from a book. My son has beginner math books and is constantly surprising me with new things he has learned. I know that E=mc2 was derived by the twentieth-century physicist Albert Einstein. His work was published in mathematical journals and is still being quoted today. Einstein learned to protect his work. He would publish his findings in journals, a practice still recognized by many industries, or patent the idea, thus claiming specific rights.
In the race to prove ownership, lawyers created intellectual property. I think most record companies, movie studios like Disney, and other companies that hire creative people protect their work under this law. Copyrights, trademarks, and registration markers are clearly displayed informing the public that works, pictures, and ideas are protected.
New generations of artists are flourishing on YouTube and, like Uncle Miltie, are having the problem of generating new material. Milton Berle needed new material weekly, and the only way to get fresh material was to take from others, change it up a bit, and present it live on TV. Seen by the masses, unlike the comedian working the nightclub, Uncle Miltie was considered a creative genius to the public. Yet, Milton Berle was despised by comedians whose material he freely used without giving them credit as the creative force behind the idea.
At some point Kleenex went from being a company brand to a generic term. Any company can use the word Kleenex for their profit, without recourse. I am sure the person who invented the bolt and nut would love to get a percentage of every product made that uses these products, but some things are so generic you will never get credit or financial payment for being the developer of the product.
The balloon industry is struggling with Artists trying to protect their ideas, designs, and figures. The conundrum comes about as many of the ideas being produced are protected by other copyrights, trademarks, and registrations. Artists like to be creative, and few would take the time to document fully a design, write a paper on how their design differs structurally and mechanically, and research all those who precede their idea. It reminds me of a Master Thesis paper you would write for college. In the end, somebody reads the thesis, writes a summary, and publishes the “findings” as their work.
The sad fact is, most, if not all, the balloons twists have been created. The number of new designs will be the rehash of old designs with a new twist. Those seeking popularity will ignore past research and claim glory for themselves. The other sad part is that this is an ethical battle and since money, fame, and popularity are involved, it will never be resolved.