My oasis of comfort brings my body relief. I was working a trade show and was showing a newbie how to spot a veteran sales manager who knows how to setup a trade show booth. All you need to do is walk into their booth and your feet will tell you, “Yes, this is where … Read more
Stopping the crowds with visual art and comedy at the Ebert Studio booth As a kid, I was on the shy side, but if you look at me now standing in the Ebert Studio booth, my goal was to be the center of attention and draw people in. I am not that shy kid now … Read more
A trade show presenter is a tactician who understands the art of communication and uses their skills to increase booth traffic in front of your trade show booth. Many companies attend trade shows but do not have a person qualified to be the trade show presenter and need to acquire an individual skilled in the … Read more
Trade shows are one of the best mechanisms for increasing brand recognition to your customers. Unlike any other form of media, trade shows allow companies to pitch their product or service directly to their target audience – both current and new. The cost per lead is relatively low in comparison to other forms of media … Read more
I recently was balloon entertaining at a trade show in Raleigh, NC. This was the first time I’d been to Raleigh and was staying in the middle of downtown. It reminded me of being in Chicago’s downtown business district where everything shuts down right after the workday. Here is a picture from my hotel window.