Outside Looking In Can Solve Your Problems

This week, I have been listing to an audio book about creativity and how it develops in the mind. The focus is not just the right brain processing, but how the right and left-brain have to work as a team to produce the ideas. I have learned that when we relax we become the most … Read more

Balloon Jams Failing To Develop

Gathered in a restaurant is 30 enthusiastic entertainers, fidgeting with balloons. Around the room you here squeaking, twisting, jokes, and personal lessons on how to transform a pinch twist into a split bubble. If you are an outsider looking in, it is a remarkable sight. Characters of all types are gathering in one spot sharing … Read more

6 Tips to Putting a Monetary Value on Free

Free Entertainment does not have to be FREE I, like many people, look at sales papers, and periodically I stumble on the word free. It is a simple little word that many charitable organizations toss around. Some people presume that just because you offer something, free everyone should take it. With that logic, you would … Read more

Balloon Entertainmer Needs A Drone Army

Dale in balloon frame

Same old desire nothing has changed nothing is the same, just to be the best at what I do. Pouring my soul into a career is easy. Extract a life is difficult. The drive and determination to push forward is constant. I lack the drone army to push though the daily bullshit of business. The … Read more

Balloon Entertainer Designs C.R.A.P.

CRAP Banner

The Muse runneth amuck and has guided my hands throughout my career.  I will twist a figure, look at it from different angles, and realize it is crap.  But the Muse is not finished with me; they guide me to try again with a different size, color, and shape.  With each twist, my mind spurs … Read more

Slow Ride and Taking it Easy in January

January is the 1st month of the years when business is the slowest and there is nothing but time. Time to clean the office, develop new marketing material, update pictures on website, plan new ventures, catch up on reading, and did I mention hangout with the family. I am in my “slow rider mode” to … Read more

Fun Balloons at Family Birthday Parties

I am at birthday parties each week, and like a server who spends all day catering to people’s requests is not going to a friends party and start catering to their guest.  Yet, I have cousins with little ones and periodically their party fits into my schedule and I find myself at a family birthday … Read more

How To Avoid Distractions And Grow A Balloon Entertainment Business

pizza made from twisting balloons by balloon artists Dale Obrochta

The balloon entertainment business is more than fun and games, its a business. I am constantly gathering data, studying it, and learning from it while making permanent changes to improve my business.   The story behind this is that I have learned to keep good records.  Once every month, I study what and where my business … Read more

Evaluation of Self

Planning 2013

No matter what professional sports team you follow, at the end of the year, ever owner, GM, coach  evaluates their results.  The goal is simple – to improve and be better than the year previous.  I would love to compare myself to the great business minds who with great diligence make calculated business moves and … Read more