Since I shared the last three articles on paid advertising, I thought I’d share with you a tip on the free press as well. So today’s article is about press releases. I try to send a press release out every month for something in my business. I focus on my local papers as they have … Read more
Have you ever brainstormed with a group of people on the phone, hung up, and forgotten some of the good stuff? It’s a terrible thing to do and a terrible waste of time. Talking with prospects, agents, or the very desirable client conference call should be preserved, and you should be able to listen to … Read more
What do you see? Describe the adjectives that come to mind? Professional, fun, creative, inventive, sharp, magical, bright, cheery? Do you see these qualities reflected in you? As entertainers, we all have different styles, but we need to communicate these particular aspects through our appearance for most of us. If you do not see these … Read more
What did I get myself into? OK, you get the call that you will be one of the few accepted to teach at an International Convention. You get thrilled that it is you that will be there! You are selected! You get to share! What do they want you to teach? Alright now, what level … Read more
We’ve talked a lot about following up with producers and clients after a show. From letters of recommendation to asking them to refer you to three of their associates, to make sure the event was well-received, you can’t lose when you touch base with someone who has hired you. There is nothing better you can … Read more
Learn about the “text don’ts” to improve your professionalism. If you were to blur your text or to replace your text with lore ipsum, would your reader know which items are priorities? Is your information appealing to skimmers as well as the thorough readers? Is your text formatting working for or against you? What does … Read more
I know we talked about pricing extensively during the seven-day training course and in some follow-up articles here on the website. Still, last night on the conference call with the gold members, we started talking about pricing, and all the different terms mean. So I thought it would be helpful to follow up here with … Read more
This is a fairly easy mermaid… but can be bigger than the child! Little girls LOVE it! Step 1. Inflate a red (or other hair colored balloon) 260 leaving about a 2″ tip. Make a small loop for her bangs followed by a pinch twist. Step 2. Inflate a skin toned 260 leaving about a … Read more
Since creating the PC, creating, producing, and marketing a DVD has become increasingly easier. However, the ability to successfully market a DVD eludes many producers. The “I can do it all” mentality hampers many producers from actually succeeding. Video equipment and software have become affordable and simpler to operate. The Internet has created a cheap … Read more
Working with the public all the time, I’ve found that very few people are actually as grateful as you’d imagine they’d be. It is very rare that someone comes up and actually says thank you. Now, I don’t mean the people who have their mommy’s come up and remind them to say thanks, I am … Read more