The world of balloon entertainment, by Dale Obrochta
How do you handle raising prices on repeat customers that you’ve previously charged a lower rate? Early in my career, I consider using a low price strategy to capture the market, but after hearing a story from my dad, I changed my mind. My father’s colleague’s wife, Sarah, opened a beauty salon, and her goal … Read more
I am constantly thinking about how to improve my entertainment business, and land that big paying gig. Too often, perspective customers are just concerned about price, and not about the skills that I could bring to their event. My dad would always tell me, “Son, people buy from people they like, and are willing to … Read more
You can spend hours a day looking for new customers. Where do you look? You Google sometimes, or go through the yellow pages – online you might post in Facebook or tweet a statement or two, and when the day is done, nothing! The trick is to market to past customers. I use Act, a … Read more
Who is closer, a mother who raised the child for 20-years or the spouse who has lived with the person for 20-years? It is hard to say who knows who is the best. However, entertainers create a bond with clients by interacting and sharing an experience, thus creating an allusion to “friendship.” It’s like the … Read more