You may wonder how anybody could generate leads from Pinterest. Wikipedia defines Pinterest as “a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.” Now that I have explained what it is let me explain how you can take advantage of It.
There is a group of people, my wife being one of them, who like to collect ideas for gardening, birthday parties, holiday decorations, kid’s crafts, and other interesting things. Last night, she showed me ideas for the garden and things she thought were cool. Many of these images link back to a website.
What I do, and many other business people do also, is link the pinned image to the site that talks about that specific event. For example, create a board that says “Picnic Ideas.” On this board, post pictures from picnics where you have performed, along with pictures explaining the ideas. It is not a sales pitch but about helping people solve problems. The pin could be a game, party favors, crafts, or entertainment tips, but make sure it relates to the subject of picnics. You need to add some useful information. Otherwise, nobody will reply to your post.
Now, I know what you are going to say. “Dale, many people viewing my website do not live in my neighborhood or my state. So how do they become a lead?” Answer: Just as a viral video goes around the world and, to no surprise, your neighbor sees it, the same is true of Pinterest Boards.
Creative Pinterest Boards are followed by hundreds to thousands of followers. The more you pin pictures, the greater the chance they will reach the right people. Again, like-minded people view that one board or topic. In this example, the only people viewing “picnic ideas” are people interested in or planning a picnic.
Lead generation is about hitting the right target market. Once you do that, your phone will start ringing. Feel free to check out and follow me on Pinterest. I try to add new pins weekly.
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