The world of balloon entertainment, by Dale Obrochta
Welcome to today’s discussion on the crucial topic of avoiding generic branding in the entertainment industry, particularly for balloon artists, magicians, and face painters. This post will delve into the significance of establishing a distinctive brand identity and explore strategies to prevent being labeled as generic performers. Each morning, my inbox gets flooded with Google … Read more
I think there’s an aspect where entertainers don’t fully grasp the importance of networking and thus miss out on fully capitalizing on its benefits. It could be that people they try to network with have egos, territorial behavior, or personality conflicts, and these obstacles impede the effective collaboration process. The focus goes from collaboration to … Read more
For decades, I’ve freely shared design insights and marketing tips within the balloon entertainment industry. My mother viewed this as a downfall to my father’s consulting business. He often solved people’s problems without charging for his services, leading them to believe they didn’t need his expertise. Years later, I realized that the competitors I fear … Read more
In this article, I embark on a journey into the intricate creative process triggered by a seemingly simple request: ‘Surprise me.’ I will explore the nuances of crafting unique designs when faced with this intriguing challenge. You might not hear this response if you use a balloon menu board. For those who don’t, it is … Read more
I brought this idea to my Facebook restaurant group and think I can take it further. Let’s look at the basic ideas, which start with my agent friend Steve. A successful entertainment agent, Steve, once told me he acquired more work and was more successful than his competitors because he called venues and asked them … Read more
As an entertainer, I aspire to add significant value to events that justifies my pricing. However, I have found myself being replaced by other entertainers. This change wasn’t due to any lack of professionalism on my part. My pricing was not substantially higher than the company that replaced me, nor was I unavailable for the … Read more
Canadian contractor Mike Homes says, “Codes are the minimal building requirement. If you can go beyond that, you’re building a better house”. I agree! And as a house owner, I’ve seen what contractors call “Standard.” Yet, I have a higher standard, or at least my mind thinks so. Some call it OCD, anal, or just … Read more
Analyzing Discount Calculation Variables Let’s analyze how we calculate a discount, considering several variables: (I) Inventory, which includes our balloon supplies and associated items. In this example, (L) labor stands for the entertainer, and (K) refers to kids, but it actually includes anyone receiving a balloon animal. Lastly, (nJ) represents multiple jobs contracted by a … Read more
The Pricing Dilemma in Entertainment Business Kohl’s is a retail store that offers everything at discounted prices. When I was a child, Kmart had a special in-store discount called the Blue Light special, which required a physical presence. Additionally, some stores even promised to match prices if you found the same item elsewhere for a … Read more
The mindset influenced by Henry Ford is negatively impacting the balloon entertainment industry. It is crucial to develop new strategies to move forward. The Balloon Dilemma: Struggling Against Mass Production Mindset Producing the same balloon animal repeatedly for a long line of kids can be tiresome. Henry Ford, who revolutionized business production processes, is often … Read more