The world of balloon entertainment, by Dale Obrochta
For decades, I’ve freely shared design insights and marketing tips within the balloon entertainment industry. My mother viewed this as a downfall to my father’s consulting business. He often solved people’s problems without charging for his services, leading them to believe they didn’t need his expertise. Years later, I realized that the competitors I fear … Read more
This past week I was working on adding new material to my show. Like many people, the muse speaks to me just before the sandman douses me with sand. The next day, I brainstormed on new material, and several hours later, the feeling of failure slowly started to creep into my mind. The day was … Read more
Today I would like to tell you about one little change I made that increased my productivity tenfold. I made a schedule. Yep, by simply planning out my day, I started getting a great deal more work done. I wrote about this a bit in my investment article. If you’re a full-timer like me, then … Read more
What keeps you awake at night or drains your energy during the day when it comes to your business? Have you ever tried listing these bloodsuckers onto a piece of paper? Can you do it right after you finish this article? It’s pretty easy to be dead honest with yourself and answer these simple questions: … Read more
Before I start today’s article I though I would share something pretty interesting. After writing yesterday’s article I got a new CD (and popcorn so that was cool) from Tony Robbins. And guess what it was on? Yep, taking action. Actually it was on taking action with a Cani (Constant and never-ending improvement) mindset. It … Read more
What is your biggest marketing tool? You, of course. But even though you try to be everywhere at once, it is not possible, so your company brand must represent you. Your image must be consistent. Look at Starbucks. Have you ever seen a Starbuck’s product, store or advertisement that was inconsistent where you couldn’t recognize … Read more
What vibes do you give when you meet people at your friend’s house or a networking event? Are your vibes consistent with your brand? Or do they speak the opposite? Test the waters, ask around. For me, I want others to perceive me as “fun and intriguing.” By the way, I just added the intriguing … Read more