The world of balloon entertainment, by Dale Obrochta
Discover expert insights on educating clients about brand representation in marketing materials. Dale Obrochta shares strategies to avoid generic labeling, safeguard brand identity, and empower clients with effective communication methods. Dive into this comprehensive guide for actionable tips and personal anecdotes.”
Welcome to today’s discussion on the crucial topic of avoiding generic branding in the entertainment industry, particularly for balloon artists, magicians, and face painters. This post will delve into the significance of establishing a distinctive brand identity and explore strategies to prevent being labeled as generic performers. Each morning, my inbox gets flooded with Google … Read more
I think there’s an aspect where entertainers don’t fully grasp the importance of networking and thus miss out on fully capitalizing on its benefits. It could be that people they try to network with have egos, territorial behavior, or personality conflicts, and these obstacles impede the effective collaboration process. The focus goes from collaboration to … Read more
For decades, I’ve freely shared design insights and marketing tips within the balloon entertainment industry. My mother viewed this as a downfall to my father’s consulting business. He often solved people’s problems without charging for his services, leading them to believe they didn’t need his expertise. Years later, I realized that the competitors I fear … Read more
In this article, I will examine the philosophy of having a name badge and why you should have multiple badges as an entertainer. Imagine you’re performing at a corporate event, and amidst a bustling crowd, a potential client approaches you with a smile, addressing you by name. Instantly, a connection is forged, and you can … Read more
The Pricing Dilemma in Entertainment Business Kohl’s is a retail store that offers everything at discounted prices. When I was a child, Kmart had a special in-store discount called the Blue Light special, which required a physical presence. Additionally, some stores even promised to match prices if you found the same item elsewhere for a … Read more
Being excellent at your job brings praise, and these praises can be converted into a testimonial for marketing your business. This brief article will give you ideas on capturing, using, and why I feel obtaining a testimonial is worth my time. 3 Ways to Capture a Testimonial Record it. Pull out your cell phone and … Read more
The social media beast is never full, and I must feed it daily. Feeding the beast, as I call it, requires constant communication with my inner muse. Over time I realize that I have created memes, blogs, videos, pictures, infographics, and much of this content is a one and done viewing. Today, I posted to … Read more
I’m working in my office, and my ears detect the incoming text notification chime from my cellphone. I grab my phone, and it reads, “How much do you charge?” Great, I have to play the twenty-question text game to figure out what they want, or do I? Here’s how I eliminate playing the twenty-question game. … Read more
We are told if you work hard, good things happen. So what do we do? Dig in and work harder. Days, weeks, and months go by. We are still making no ground. Then reality hits us, and we learn life is a numbers game and trying to get more Youtube followers is not easy. How … Read more