Mom called GOAT: How To Make That Connection!
At a birthday party, I surprised a client with a balloon goat, dubbing her the “GOAT”—Greatest of All Time—sparking laughter and meaningful connections.
Client Relationships
Better Branding and More Money When Not Called ‘Balloon Artist’
Welcome to today’s discussion on the crucial topic of avoiding generic branding in the entertainment industry, particularly for balloon artists, magicians, and face painters. This post will delve into the significance of establishing a distinctive brand identity and explore strategies to prevent being labeled as generic performers. Each morning, my inbox gets flooded with Google … Read more
Warning! Are You Sabotaging Your Wealth?
As an entertainer, I aspire to add significant value to events that justifies my pricing. However, I have found myself being replaced by other entertainers. This change wasn’t due to any lack of professionalism on my part. My pricing was not substantially higher than the company that replaced me, nor was I unavailable for the … Read more
Discount Strategies and Client Relations in Entertainment Business
Analyzing Discount Calculation Variables Let’s analyze how we calculate a discount, considering several variables: (I) Inventory, which includes our balloon supplies and associated items. In this example, (L) labor stands for the entertainer, and (K) refers to kids, but it actually includes anyone receiving a balloon animal. Lastly, (nJ) represents multiple jobs contracted by a … Read more