The world of balloon entertainment, by Dale Obrochta
The mindset influenced by Henry Ford is negatively impacting the balloon entertainment industry. It is crucial to develop new strategies to move forward. The Balloon Dilemma: Struggling Against Mass Production Mindset Producing the same balloon animal repeatedly for a long line of kids can be tiresome. Henry Ford, who revolutionized business production processes, is often … Read more
How do you handle raising prices on repeat customers that you’ve previously charged a lower rate? Early in my career, I consider using a low price strategy to capture the market, but after hearing a story from my dad, I changed my mind. My father’s colleague’s wife, Sarah, opened a beauty salon, and her goal … Read more
I am constantly thinking about how to improve my entertainment business, and land that big paying gig. Too often, prospective customers are concerned about price, not the skills I could bring to their event. My dad always told me, “Son, people buy from people they like and are willing to pay more just because they … Read more
You can spend hours a day looking for new customers. Where do you look? You Google sometimes, or go through the yellow pages – online you might post in Facebook or tweet a statement or two, and when the day is done, nothing! The trick is to market to past customers. I use Act, a … Read more
Who is closer, a mother who raised the child for 20 years or a spouse who has lived with the person for 20 years? It is hard to say who knows who is the best. However, entertainers create a bond with clients by interacting and sharing an experience, thus creating an allusion to “friendship.” It’s … Read more