The Pricing Balancing Act: From Kohl’s to Entertainers

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The Pricing Dilemma in Entertainment Business Kohl’s is a retail store that offers everything at discounted prices. When I was a child, Kmart had a special in-store discount called the Blue Light special, which required a physical presence. Additionally, some stores even promised to match prices if you found the same item elsewhere for a … Read more

How Henry Ford Destroyed the Balloon Business

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The mindset influenced by Henry Ford is negatively impacting the balloon entertainment industry. It is crucial to develop new strategies to move forward. The Balloon Dilemma: Struggling Against Mass Production Mindset Producing the same balloon animal repeatedly for a long line of kids can be tiresome. Henry Ford, who revolutionized business production processes, is often … Read more

The Psychology of Waiting: Insights from a Balloon Entertainer

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In pursuing self-improvement this month, I’ve been digesting content by Simon Sinek, who currently holds the top spot on my YouTube playlist, especially during my workout sessions. In his discussion, Sinek delved into fixations and obstacles, which I quickly related to a child waiting for a balloon and a parent who refused to wait in … Read more

How To Praise Your Work, Without Boasting

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My youngest son kept bugging me,” When are you going to get a haircut?” My hair had grown to that stage where hair cowlicks would make the hair flow in all directions. With the holidays rapidly approaching, I decided it was time for a haircut. “Now that’s a good haircut. Your hair came out great … Read more

5 Important Reasons Why Entertainers Must Have A LinkedIn Company Page

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This article shows the benefits of having a business LinkedIn profile and examples of using a LinkedIn company page to expand your entertainment business. Expands and enhanses social footprint Employees become company ambassadors Promote important news Branding your coproate mission statement Established your business as a professional entertainment service Exapnds Social Media Footprint Entertainers push … Read more

How To Balance Your Work-Life with Family

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The entertainment industry is a feast or famine lifestyle, and over 38-years balancing family and balloon entertainment can be difficult. In this article, I share things I’ve learned walking the tightrope of life and working as a professional entertainer. Prioritize Your Time Time management is critical, and defining a work schedule balances life and work. … Read more

How To Use Balloon Scraps During The Shortage

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There’s gold in them thar balloon scraps, as the transportation bottleneck is creating a balloon shortage. I’m finding myself using more and more balloon scraps because most of the colors I wanted were out of stock the last time I ordered. Things I’ve learned Decades ago, I entertained at Harrah’s Casino and learned that twisting … Read more

How To Raise Prices On Repeat Customers

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How do you handle raising prices on repeat customers that you’ve previously charged a lower rate? Early in my career, I consider using a low price strategy to capture the market, but after hearing a story from my dad, I changed my mind. My father’s colleague’s wife, Sarah, opened a beauty salon, and her goal … Read more