is one of the biggest entertainment promotion markets, but one
of the most competitive markets in entertainment. Ironically it
is the first thing casinos eliminate from their budget. Every performing
artist dreams of landing the big gig, working at a casino. Big name
stars make there living doing this, but for the lesser know entertainer
it a dream come true. However, casinos look at entertainment promotions
as a is lose leader. They would rather give out little junkie give-a-ways,
instead of entertaining their guest. This doesn't mean casinos do
not use entertainment promotions; they just don't use them to their
understand entertainment promotions.
Corporations feel that if they have a booth people will flock to
them. That the product or service is so great that people will breakdown
doors trying to get to it. This can happen, but it is very rear.
Remember the Beanie Baby and Cabbage Patch Kids craze; people actually
broke down doors to get to the product.
have realized for years that entertainment promotions work and they
Coco-Cola doesn't just rollout the new soda, they present in an
entertainment promotion. Famous people, pretty girl, entertainers,
jugglers, balloon entertainers,
artist, bands, you name it, they may have it. Why? It's entertainment
that educates the consumer and enhances the promotion. Make people
talk about the product; brands name become associate with the performer.
Major pop stars are associated with a major soda company. Do the
stars sell more soda? Not really - what they do is get people talking
about the product. Which is what entertainment promotions is about,
promoting the product.
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