Trade Show Entertainment, Research the Event and Surroundings
Being a professional
balloon entertainer I have more responsibilities then just entertaining
at a convention trade show. The client has hired me directly or
through an agent and expects me to entertain the audiences. However,
the client forgets that the entertainer is a representative of the
company and is the first person guests see.
Entertainers are ambassadors
of the company at the trade show and should be knowledgeable about
the company's product, service, and terminology, along with the
convention trade show facilities. If you are working with a good
agent, they will know this and require you to dress,
be positioned, and ready to entertain 15-30 minutes before any guest
enters the event. Nevertheless, the agent forgets that the entertainer
is an information booth, along with being a representative of the
sponsoring company. Therefore, I feel it is up to the entertainer
to do research. A convention trade show is an import business
networking event for the vendor.
1. Ask the client or
agent, what is the trade show is about?
2. Are the attendees local or from out of town?
3. If an emergency occurs, who do you look for help or contact?
4. If security is needed - lost child, stolen purse, dangerous
or wet surfaces, how do you contact these people?
Convention trade show
entertainer needs to be able to answer these questions. As an entertainer
you will be the first person vendors or attendees will ask question
too. Be prepared.
When you get to the event,
research it. What events are going on? Ask the client or agent for
a schedule of the events - what is happening, when and where, if
there are any costs involved. And the most asked question, where
are the bathrooms located? As a performer, were just not an entertainer,
we are a representative of the sponsoring company and the entertainment
agency, or your own business. Lastly, we are the information center
for the convention trade show.
DEO Consulting, Inc 2004
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