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Business Cards Networking

Business Card Networking

When I graduated from college, I started my own computer consulting company, DEO Consulting, Inc, which like any new businessperson went out and had business cards produced. 500 hundred cards to start.

I would meet a new business associate and I would hand them a card. My father a old-time salesmen would look at me a say, “Why are you saving those card for, give them a couple”. Hey dad, these cards cost me money, I just can’t give them away to anybody. He looked at me and said “What! How do you think your business is going to grow” Word of mouth, I told him. My father looked at me and said “Wouldn't’t it be better if they could pass on a business card. That's called business card networking. Then what he was saying hit me, just don’t give out one card, but a couple of cards.

Since that day, I usually handout two or three cards at once and I tell the person that here’s my card, and I have given you extra cards for a friend or just put your gum in it later (networking through the business card). The customer laughs and follows up with, I have a friend so-and-so is having an event; I’ll pass your card on.

Now my only problem is keeping enough business cards on me. Business Card Networking is about passing your cards out, not saving them. Make sure you give them to anybody who shows interest, and keep them on hand! You will meet some of your best contacts outside of work, so put them in your car, wallet, hand-bag, or give extra to a spouse. They too will meet people and can business card network for you.

Copyright DEO Consulting, Inc 2004

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Dale Obrochta
Phone (708) 744-0234
16334 Boardwalk Terrace Orland Hills, IL 60477

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