Requesting A Recommendation

Admit it or not, recommendations drive a significant portion of an entertainer’s business. When not actively seeking referrals from past clients, we often depend on advertising to attract new business. I’ve dedicated considerable effort to expanding my clientele over the last three decades. Despite the vigor I invest in acquiring new clients, it’s noteworthy that my date book is predominantly filled with positive referrals from satisfied past clients.

Hours are lost looking for new clients when I have a database of clients who love my service and willingly recommend me to co-workers, family, and friends.

In a recent email outreach to clients seeking referrals, I was delighted by the positive response received. Requests for a Bar Mitzvah in March 2014, numerous birthday inquiries, and heartening feedback from past clients who expressed satisfaction with my services. Many mentioned, “You did an excellent job entertaining my son and his friends a few years ago. People still commend me on the memorable birthday party and your fantastic balloon creations. I’m more than happy to recommend you to friends, co-workers, and family. No need for the 10% referral fee.”

As a token of appreciation, I extend the option of either a 10% commission or a donation in your name to your preferred charity for every referral that leads to a booked event. Your support means the world, and I’m excited to continue bringing joy through entertaining events.

Seeking referrals from past clients is much more rewarding than cold calling a list and counting the number of Nos before reaching that first Yes. The instant positive response is much more rewarding and gives you a feeling of accomplishment.

My email was straightforward, reminding them that referrals drive much of my business and my services. I included a 10% discount, but 99% of the clients stated it was unnecessary.

So, if you are struggling with bookings this year, turn to your database of past clients. Ask for a referral and see what happens. In my case, I was greeted with compliments, which helps your self-esteem when you’re scratching your head trying to find work. Try it, and let me know how it works out. I would love to hear about your success.