6 Tips to Putting a Monetary Value on Free

Free Entertainment does not have to be FREE I, like many people, look at sales papers, and periodically I stumble on the word free. It is a simple little word that many charitable organizations toss around. Some people presume that just because you offer something, free everyone should take it. With that logic, you would … Read more

Facebook Marketing

I Want A Video Game It may seem wacky for me to be ranting about not having a video game, but the truth is when you’re trying to market something, you have to look at all the angles.  First, I need to tie in my career – Comedic Balloon Entertaining with some wacky topic that … Read more

The Power to Envision

The Power to Envision

Can you envision what the design will look like before you start inflating a balloon? Can you envision the stage performance with all its details and ambiance? Can you address all the concerns in your speech? Your vision of what a client needs may not be their wants.  So, if you are looking to fail … Read more

Secrets that Marketing Guru are Neglecting to Tell You about Facebook

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Facebook now has over 300 million users and people are busy making new friends and creating their own communities.  As Facebook consumes hours typically spent posting in forums, the once busy forums are becoming stagnate.  Facebook users are seeking out new friends and promoting their activities while forgetting about their once beloved forum community. Industry … Read more

No Prize for the Most Fonts Used

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta
Be snobbish about fonts

Call me a font snob, but your professional status goes down with the more fonts you use. It’s like golf or blood pressure. You want the lower numbers.

When you look at a snappy dresser, how many colors and patterns are they using? Not many.  Each color is complementary or matching to the other colors. Plus, he or she is wearing a color that flatters them.

When you enjoy a 7-course meal, you aren’t served cheese whiz with caviar. And you’re not poured Paps with the escargot.  Dessert is not blue jello with chocolate soufflé. A pleasant dining experience will be well thought out and in theme. Including extraneous types of food that don’t go with each other is more like a smorgasbord at the Country Buffet.

If you want to be the snappy dresser or the five-star dining experience, you need to figure out your brand and keep it in theme. Which main font represents your brand? Pick one font for your titles. It can be unusual and flashy, but you need to select a normal font for the body of your text. It’s getting busy after three fonts.

Too many fonts and colors will confuse your reader. It tends to look busy, messy, and unfocused. Look at the fortune 500 companies, analyze their materials, looking at their fonts, colors, and style.

 

Read more

Maximize Your “Return On Image”

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

What is your biggest marketing tool? You, of course. But even though you try to be everywhere at once, it is not possible, so your company brand  must represent you.  Your  image must be consistent.  Look at Starbucks.  Have you ever seen a Starbuck’s product, store or advertisement  that was inconsistent where you couldn’t recognize … Read more

Jolene Jang makes an Impact this October 10th

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

“If you want to be treated like a high end business, you have to act like a high end business. When I am talking with a client, I talk about the results, not the ‘how we get there‘,” said Jolene Jang, meeting impact consultant and owner of Meeting Maximizer, aka Fun Specialist. “Many entertainers are … Read more