A successful entertainer knows their worth and doesn’t apologize for it.
Understanding Entertainer Fees
Have you ever wondered why balloon entertainers charge what they do? It’s a question that often gets tossed around, and as someone deeply entrenched in the entertainment business, I’ve got some insights to share that I want you to consider when you give your next price quote.
The Art of Pricing
Let’s rewind to the days before smartphones ruled our lives. I remember needing a second phone line installed for my entertainment gigs. So, I contacted AT&T and asked about their fees. The answer floored me: $75 for every fifteen minutes! That’s 79 times more than the minimum hourly wage of $3.80 in the early 1990s.
But here’s the kicker: it wasn’t just about plugging in a phone. It involved specialized wiring that most folks couldn’t handle. Sure, I could’ve hired a local electrician, but that would’ve been more hassle. So, I bit the bullet and paid up.
Confronting Self-Doubt: Battling Imposter Syndrome
Imposter syndrome? Oh, I’ve danced with that demon more times than I can count. It’s that nagging voice in your head when you quote a price that’s way beyond what you think you’re worth. “Who am I to ask for this?” it taunts. But you know what? I’ve learned to kick that voice to the curb every single time.
Silencing Self-Doubt: Three Immediate Approaches
- Challenge the inner voice by vocalizing a list of your achievements.
- Acknowledge your academic studies, books you’ve read, and lectures you’ve attended, distinguishing yourself from the layperson.
- Seek support from family and colleagues to validate your worth.
Lower Prices Attracting More Clients
Some may argue that lowering prices attracts more clients or helps gain experience. While this might seem logical on the surface, it’s essential to consider the long-term implications. Lowering prices can create a race to the bottom, where quality is sacrificed for affordability. Moreover, clients who prioritize cost over value may not be the most loyal or appreciative. Instead of focusing solely on quantity, it’s crucial to prioritize quality and value in building a sustainable and fulfilling career as a balloon entertainer.
Building Your Brand in the Digital Age
You see, being an entertainer isn’t just about putting on a show. It’s about honing a craft until it becomes second nature, like muscle memory for an athlete. Every move, every word, every interaction with the audience—it’s all part of the performance.
But here’s where many balloon entertainers stumble: they forget their worth. They get caught up in a race to the bottom, slashing prices to compete. They fail to see that it’s not about being the cheapest—it’s about being good and serving the client’s needs.
Customization is Key
The cookie-cutter shows won’t cut it if you want to make big money. Clients want something unique, something tailored to their event. Sure, it’s more work, but it’s worth it. Just ask Steve Martin—he didn’t become a comedy legend by playing it safe. This commitment to customization was evident when I was selected to entertain at an out-of-state, internal corporate product launch called “Cool Blue.” To ensure I seamlessly integrated with the event’s theme, I coordinated my attire, hair color, and balloon selection, all in shades of blue.
And let’s not forget marketing. In today’s digital age, there’s no excuse for sitting back and waiting for clients to come to you. You’ve got to put yourself out there and show the world what you’ve got to offer.
When to Charge Less and Why
So, why should you be cheap? Maybe you’re just starting out, or you’re still finding your feet in the industry. Maybe you’re young and still learning the ropes. Or maybe you’re in it for the love, not the money. Whatever the reason, remember this: know your worth, and don’t be afraid to ask for it.
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