We must feed the social media beast if we want to marketing our business

Using Instagram to Feed the Social Media Beast

The social media beast is never full, and I must feed it daily.  Feeding the beast, as I call it, requires constant communication with my inner muse.  Over time I realize that I have created memes, blogs, videos, pictures, infographics, and much of this content is a one and done viewing.

Today, for example, I posted to my Instagram page.  As I scrolled through the images, I wonder how many people scan through my portfolio of work?  Look at all I’ve created, and here it just sits.

Then the muse spoke

“Screen capture your work,” the muse said.

The idea of repurposing old work is nothing new in the marketing handbook.  The rule is if it’s a video, capture images, take soundbites, translate the video to text,  and use every bit of information you can and when you think you are done, update the footage and use it as a jumpoff segment to a new video.

Screen capture of an Instagram site would create a new mosaic picture that can highlight my artwork.  By doing this, I create new marketing material from past media posts.

Screen Capture Instagram

The easy way I found to screen capture Instagram was to use my cell phone, and with a press of a button, I had my image saved.

Screen capture of my instagram account to use for marketing.

In one glance, you can see twelve images.  Now there is a good chance you might have seen these images used in other posts, but this is the first time you’ll see them all in one location.  This newly created image will feed the social medial beast for another day.

How are you feeding the social medial beast?

Leave a comment on how you repurpose your material. Your idea might help one of my readers or me.

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