Look in the mirror

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

What do you see? Describe the adjectives that come to mind? Professional, fun, creative, inventive, sharp, magical, bright, cheery? Do you see these qualities reflected in you? As entertainers we all have different styles, but for the most of us, we need to communicate these particular aspects through our appearance. If you do not see … Read more

Homemade is great when you are talking apple pie, but not for business

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Take a peek at your business card. How much money do you think this person receives for their service? Are they high end or low end? This is a dead giveaway for a small business. I meet many quality people with unmemorable, unrepresentative, confusing business cards.  Examine your card again. Is it thick stock? Full … Read more

What do underlines, font sizes and capitals have in common?

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Learn about the “text don’ts” to improve your professionalism. If you were to blur your text or to replace your text with lore ipsum, would your reader know which items are priorities? Is your information appealing to skimmers as well as the thorough readers? Is your text formatting working for or against you? What does … Read more

Who hires you?

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Who should hire you?  Who has the funds to hire you? Where can you find these people? Action Item: Make a list and describe your answers. For example, one of the markets that hires me is meeting planners. Do you know this market? Describe the type of people who are meeting planners. What associations do … Read more

Jolene Jang makes an Impact this October 10th

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

“If you want to be treated like a high end business, you have to act like a high end business. When I am talking with a client, I talk about the results, not the ‘how we get there‘,” said Jolene Jang, meeting impact consultant and owner of Meeting Maximizer, aka Fun Specialist. “Many entertainers are … Read more