Will you be remembered?

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Five guests are gathered around you watching your every move. What will happen next?  You put your hands in your pocket and pull out silver lengths of rubber. Then an explosion of movement has your arms moving in an orderly frenzy creating tubes of air. Voila! In front of their eyes is a functioning balloon … Read more

No Prize for the Most Fonts Used

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Be snobbish about fontsCall me a font snob, but your professional status goes down with the more fonts you use. It’s like golf, or blood pressure you want the lower numbers.

When you look at a snappy dresser, how many colors and patterns are they using? Not many.  Each color is complimentary or matching to the other colors. Plus he or she is wearing a color that flatters them.

When you enjoy a 7 course meal, you aren’t served cheese whiz with caviar. And you’re not poured Pap’s with the escargot.  Dessert is not blue jello with chocolate soufflé. A nice dining experience will be well thought out and in theme. Including extraneous types of food that don’t go with each other is more like a smorgasbord at the Country Buffet.

If you want to be the snappy dresser or the five star dining experience, you need to figure out your brand and keep it in theme. Which main font represents your brand? Pick one font for your titles. It can be unusual and flashy, but you need to select a normal font for the body of your text. It’s gets busy after three fonts.

Too many fonts and colors will confuse your reader. It tends to look busy, messy and unfocussed. Look at the fortune 500 companies, analyze their materials looking at their fonts, colors and style.

What do underlines, font sizes and capitals have in common?

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Learn about the “text don’ts” to improve your professionalism. If you were to blur your text or to replace your text with lore ipsum, would your reader know which items are priorities? Is your information appealing to skimmers as well as the thorough readers? Is your text formatting working for or against you? What does … Read more

Maximize Your “Return On Image”

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

What is your biggest marketing tool? You, of course. But even though you try to be everywhere at once, it is not possible, so your company brand  must represent you.  Your  image must be consistent.  Look at Starbucks.  Have you ever seen a Starbuck’s product, store or advertisement  that was inconsistent where you couldn’t recognize … Read more

Recap of Day One: 100 Articles in October

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

Boy the first day is the hardest.  Checking, double check, and even triple checking to make sure everything goes as planned.  I had enjoyed reading Patricia Bunnell How to Make a Rat with a Chef’s Hat, which is a great balloon design.  I think I will use it for my restaurant this Halloween, just remove … Read more

What’s your vibe?

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

When you meet people at your friend’s house or at a networking event, what vibes do you give? Are your vibes consistent with your brand?  Or do they speak the opposite? Test the waters, ask around. For me, I want others to perceive me as “fun and intriguing”. By the way, I just added the … Read more

Jolene Jang makes an Impact this October 10th

Balloon Animals Featured Blog Post, by Balloon Artist Dale Obrochta

“If you want to be treated like a high end business, you have to act like a high end business. When I am talking with a client, I talk about the results, not the ‘how we get there‘,” said Jolene Jang, meeting impact consultant and owner of Meeting Maximizer, aka Fun Specialist. “Many entertainers are … Read more