Jokes are flying, balloons are swirling and the crowd is enchanted like the pied piper playing his magical pipe. You hand the child the balloon and two minutes later, you her “Bang-Bang”, the beloved character had been unwound and transformed crudely into a gun. A little girl whimpers because you forgot the put in her favorite color, which she tells you about after completing the balloon figure. There are the children who cannot make up their mind, but you lose your mind while waiting for them to decide. When they finally make a decision, you hear the mother say, “What color would you like it?”
We aim to entertain our little customers and in so forget what drives them to say “wow” quickly fades. Patrick Van de Ven, a balloon artist out of the Netherlands introduced me to this video. Watch how they fight to get the attention of the child, but look what wins out at the end.
Razzle and dazzle works to a point, but the key is to understanding what the child wants. Save the razzle and dazzle for the adults, they need it more than the kids.