I laugh at all the family members (kids and parents) who have their heads tilted down while clustered at a restaurant table having a meal. Eyes are all fixated downward, shoulders are rounded. Etiquette and business instructions which stress good body posture and eye contact must be going crazy with society so fixated on mobile communication.
Social media is an entertainer’s blessing, you just have to take the time to analyze who is using the media. Once you figure out how select groups use social media you can communicate your message to each group.
It did not take me long to figure out the kids aged 10-16 who have phones are better than their parents at rocking the Instagram world, while college students find Facebook a communication tool that their parents use, so they will stick to 140 characters of Twitter. If you are a “professional business person”, then you have a LinkedIn account. Most business people do not know how to use it, but they have one.
Kids love searching YouTube videos, while parents watch and share it on Facebook. If you are a geek or just at the cutting edge, then you may find yourself on Google+. This group is the anti-Facebook group, who does not tweet, but likes the ability to interact like a blog.
It really does not matter what social media you use to communicate with fans, families, and colleagues. I still like making eye contact with the people around me. So if you see me in a restaurant, I will be the rebel in the room looking around, listening, and watching you tip-tap at your mobile device.