The world of balloon entertainment, by Dale Obrochta
How do you handle raising prices on repeat customers that you’ve previously charged a lower rate? Early in my career, I consider using a low price strategy to capture the market, but after hearing a story from my dad, I changed my mind. My father’s colleague’s wife, Sarah, opened a beauty salon, and her goal … Read more
The mindset influenced by Henry Ford is negatively impacting the balloon entertainment industry. It is crucial to develop new strategies to move forward. The Balloon Dilemma: Struggling Against Mass Production Mindset Producing the same balloon animal repeatedly for a long line of kids can be tiresome. Henry Ford, who revolutionized business production processes, is often … Read more
I brought this idea to my Facebook restaurant group and think I can take it further. Let’s look at the basic ideas, which start with my agent friend Steve. A successful entertainment agent, Steve, once told me he acquired more work and was more successful than his competitors because he called venues and asked them … Read more
Analyzing Discount Calculation Variables Let’s analyze how we calculate a discount, considering several variables: (I) Inventory, which includes our balloon supplies and associated items. In this example, (L) labor stands for the entertainer, and (K) refers to kids, but it actually includes anyone receiving a balloon animal. Lastly, (nJ) represents multiple jobs contracted by a … Read more
The Pricing Dilemma in Entertainment Business Kohl’s is a retail store that offers everything at discounted prices. When I was a child, Kmart had a special in-store discount called the Blue Light special, which required a physical presence. Additionally, some stores even promised to match prices if you found the same item elsewhere for a … Read more
This article shows the benefits of having a business LinkedIn profile and examples of using a LinkedIn company page to expand your entertainment business. Expands and enhanses social footprint Employees become company ambassadors Promote important news Branding your coproate mission statement Established your business as a professional entertainment service Exapnds Social Media Footprint Entertainers push … Read more
Giving parents a reason to talk about your restaurant. Restaurant owners are you looking for a solution to: You want a steady income stream, then let’s give regular customers a reason to come back every week. Frustrated by negative Yelp reviews, then let’s give customers a positive experience to write about. The lobby of waiting customers … Read more
Years ago, a local banquet hall hired me to entertain families visiting Santa. The banquet manager is looking to avoid long lines of kids waiting for a balloon animal. Instead, the manager requested that I premake the balloon animals and hand them out at the event. It sounds like an easy job. The day before … Read more
Could I Have Covid? I admit it for a moment. I questioned myself, do I have Covid? Fishing was slow, my mind was struggling with what I do for a living as Covid has shut down the entertainment industry, and at that moment, I felt hot. A slight chill hit my body, and the thought … Read more
