Looking into the exhibit booth, you see sales staff processing orders. Standing in front, is a gray-haired CEO whose eyes are fixated on the hands of Magical Balloon-dude Dale. He watches as a red air filled tube twists and twirls, until it transfers into a visual work of art. In the aisle, perspective customers are gathering, watching, listening, and participating in the presentational entertainment. Your ears detect a balanced sales pitch between professional product representative and the good-humored entertainer. The sales staff is communicating with clients, gathering leads as foot traffic stops in the aisle.
Attendees smile, point, and listen as Magical Balloon-dude Dale presents them with a unique sculpture specifically for that individual. In return, they provide a business card, swipe a badge or direct others towards your booth.
You observe visual art that instantly becomes eye-catching pointers as engaging perspective clients ask detailed question of the sales staff. Vendors from across the exhibit floor are asking if they can have art for their booth. In exchange, they will display it and direct people to you.
As you look across the aisle, adjacent exhibitors stand in their booths just looking at the back of attendees heads as they walk pass their booths. Customers leaving your booth are happy, informed, and willing to boast about what they have seen and heard.
Dale is willing to work hand-in-hand with you to make sure you surpass your marketing expectation.