What makes you different from all the others? That is the question that I and maybe you have struggled with when asked by marketing people to define your balloon business. For me, it was how I defined myself.
In my mind, I see the balloon entertainment industry in three sectors.
- Balloon Decorators
- Balloon Artists
- Balloon Entertainers
Three Balloon Sectors
Balloon decorators do the beautiful columns, arches and make the room, hall or banquet facility stunning. They create the atmosphere of the event with balloons. Decorations are built by staff who know how to work fast, have all the tools and can perform an installation quickly and efficiently. These people work in the background.
The Balloon Artists create detailed balloon sculptures and use every skill they know in the balloon industry to create one of the kind works of art. Every detail is addressed and careful consideration of color, shapes, and forms are considered. The figures are done prior to the event and are done by a very skilled artist who works directly for the client or for balloon decorator.
A Balloon Entertainer is a person who uses balloons as props to entertain an audience. The knowledge of twisting can vary from highly advanced skills to the basic balloon dog. They have the ability to interact with an audience and can quickly create balloon figures that are entertaining. These are the individuals that work directly with the guests and are seen by everyone at the party.
Once I defined who I was, marketing became easier as I loved to work with people, so entertainment was my passion. This passion recently crossed over to public speaking where I mix my entertainment, balloons and public speaking into a presentation.
Speaking allows me to use all of my entertainment skills that I have learned over thirty years of entertaining. Yet, I found that I needed an audience to hone my skills, same as I did with learning the balloon entertainment business. Many years have been spent entertaining families at restaurants, so I need a similar outlet to practice my speaking skills.
I joined Toastmasters and exercise my speaking muscles on a regular basis. You may have found that you have joined or done something similar in your business to expand your skills. Yet, I found myself like many other balloon entertainers wanting to share their new passion and moved to YouTube to share the newly acquired knowledge.
Still, having a deep passion for balloon entertaining, I have combined public speaking with balloon entertaining to create the iTalkDEO YouTube Channel. This channel is dedicated to helping people become better communicators while I twist in my balloon skills to make me different from all the other public speaking channels. It all boils down to that marketing question, “What makes me different from all the others?”
If you have a passion for balloons, as I hope you do, please subscribe to iTalkDEO and watch how I’ve challenged myself in each video to use the balloons to help convey a message. In the beginning, I thought the struggle was to inflate the balloon and quickly learn to tie it, but that was not an easy task either. I may look back at these videos and think… Wow, I have come a long way? I’m sure you feel the same way when thinking about how you’ve grown as a balloon person. Come watch me grow as a balloon twisting speaker on iTalkDEO who distances himself from others by using balloons to help you become a better communicator.