Gathering the data, study it, learn from it, while making permanent changes to improve my business. The story behind this is that I have learned to keep good records. Once every month I study what and where my business is doing. I look for patterns and try to project new levels for the following month. I found managing my entertainment business was not difficult. Yes, I can spend hours each week learning a new balloon figure, but not knowing where and when I would get a chance to make it seems senseless .
Nowadays, my white board directs my daily activities and gives me guidance on the ever so distracting world. Each year I feed my hunger for more productive business knowledge like I feed my cravings for deep dish pizza — on a regular basis.
Knowledge is power. Power allows me to control my destiny. Having control over my destiny makes for fun. Fun… that what makes it exciting and gets me out of bed every morning.