The Failure of Trade Show Raffle
Some office manager must have attended a Church raffle and seen people tossing in their contact information into a fishbowl and decided that this would be a great way to generate business leads at a trade show. Yes, we all have tossed a business card into a fishbowl in hopes on winning some electronic gadget. We are not interested in what the company is promoting but more interested in the gadget itself. So why assume the leads generated at a trade show booth raffle are valuable.
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