Improving Your Trade Show Traffic by Drawing Attention to your Booth with Pretty People
Face it; you would rather talk to a well-groomed individual who is athletic, attractive, and fits into their clothing, than an individual who is sloppy, smells of cigarettes, and clothes that are ten years out of date. As a business, we spend thousands of dollars making sure our literature is accurate and has no grammatical errors, products that are being displayed are in perfect condition, and don't forget the trade show booth. We take extra precaution to protect the display from nicks and scratches when shipping. We will confront show management if the tradeshow booth rug is dirty and will insist that housekeeping clean it immediately. We want a presentation that wows the audience and generates leads, all accomplished with your existing trade show team.
Getting Pretty People into your Both
Many business have gone to a "causal look" and in doing so people have forgotten how to dress. Would it really hurt to have a fashion makeover for your trade show staff? Consider how much time, money and resource you have implemented into a trade show. Why not spend some of that money on the staff. Have jackets and pants tailored for the sales force, which will make them look their best as a team. Require haircuts and nail appointment be done days before the event. Have the company pay for it. You will spend hundreds to thousands of dollars to hire models or presenters who know they need to be at top fashion appearance, typical from head to toe. Be smart and reinvest the money into your booth staff. Make them the best they can be. Let it be known, you are developing the best trade show staff and are willing to help make it so. Money invested into employees is never a negative thing. It can build confidence, improve moral, and implementing assistances with food nutrition will create a healthier, slimmer, and possibly reduce corporate health insurance all while building a pretty trade show staff.
More about the author: Dale Obrochta