The first thing you
have to remember is that you are going to be working with creative
individuals. These entertainers usually have a vast working
experience in communicating with the public and can add uniqueness
to a presentation.
Entertainment to the maximum
Harrah's Casino ran on-premise
promotions which required select guest to a scratch and
win promotion. People would wait 20 deep in line to redeem their
prize. Harrah's promotion staff would stand there verifying
the card and would congratulate the winners.
Everyone would win
$2, $5, $10, $20 or $50. Two and five dollar winners were the
majority of winners. As a promotional entertainer I had to put
a spin on the event making it exciting. Two dollar winners become
- Congratulations you have one eight quarters; the next two
dollar winner won 20 dimes or 40 nickels. People enjoyed this
twist - like slots you win quarters, nickels, dimes - people
appreciated the quarter winning better then saying you have
won two dollars. Harrah's Casino hired me as a balloon
entertainer but recognized I had the ability to communicate
with the guest and turned a boring promotion into fun.
Don't put limits
on the promotional entertainer.
Part of being a promotional entertainer is working and communicating
with the public. We as entertainers see and hear the good and
bad things about the promotion. As a good promotional entertainer,
we try to enhance the good, and correct the bad. Many times
at the Casino promotional entertainers would smooth over promotional
problems by "making a special balloon" for the guest
or we would go to the promotional backroom and grab last week's
leftover promotion and give it to the guest. The guest would
feel instant gratification and become loyal to the promotional
entertainer. The entertainer did something for them - if the
gift came from the manager or promotional staff? The guest would
The promotional entertainer
created a bond or friendship between the guest and the promotional
entertainer. This gesture created an us against them (Harris
Casino) mentality. Once the bond was created, whenever that
promotional entertainer worked, there was a bond with the guest
and instant creditability was given to the promotional entertainer.