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Advertising Promotion


Using Entertainment in Advertising, Marketing, Promotions, and Public Relations, and Sales Presentations


Understanding and defining the players
U.S. Department of Labor, Occupational Outlook Handbook, states the objective of any company is to market and sell its products or services profitably. Market is the key word in this statement, for any company to be profitable they must have a person or department that handles marketing. But who are these people? In small companies, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. Where as a national or worldwide company has an executive vice president overseeing advertising, promotions, marketing, sales, and public relations policy.

Working with small companies
Balloonist, magician, clown, juggler, or variety acts can be instantly hired by an owner if they see you perform. They have the power to make a decision quickly if they would like to employ your services. But this is very difficult because owners of companies like to keep a low profile. They realize they are the target of many solicitors and prefer to be discreet, while others owners may just be the financial backing for the company and do not handle the day-to-day operations.

From years of experience
When an owner sees advertising, marketing, promotions, public relations, or a sales presentation that is successful, they try to duplicate the promotion. But the owners lack of creativity and inexperience of working a promotion, lead to quick failure. Once failing, the owner is now discouraged form attempting this type of promotion in the future. The owner’s limited resources have made the event unsuccessful.

Making it work
Making advertising, marketing, promotions, public relations, or sales presentations work in a small company relies on the owner to take advantage of the creativity and experience of the promotional entertainer. Entertainers have market themselves every event, the need strong communications skills, computer skills, and the good entertainers have keen business experience. The entertainer realizes that if this is a good promotion the possibilities are endless, print ads, TV and radio advertisements can brand the product to the entertainer.

Prevent failure
A promotional entertainer with experience can sharpen and enhance an existing promotion. To many times the owner leaves it up to the employees to do the promotions. This is a key to failure. Employees are not promotional entertainers; they were hired for their business skills not the public presentation skills. The less contact employees have in a promotion the better the advertising, marketing, promotions, public relations, or sales presentations becomes.

Copyright DEO Consulting, Inc 2004

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Dale Obrochta
Phone (708) 744-0234
16334 Boardwalk Terrace Orland Hills, IL 60477

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