Advertising on a Balloon

Placing an advertisement on a balloon like a company logo or business slogan really means that you’re expecting a child to market your product or service. Companies have learned that children can be used as allies to indoctrinate parents to new ideas and product services.

The practice of advertising on a balloon is normally done by restaurants and real estate companies that cater to families.

The business presents a helium filled balloon to occupy the children and focus the child’s energy. However, this balloon is a subconscious advertising reminder to the parent about the company’s product. Advertisers have learned that a product service or name has to be seen numerous times by a consumer before it becomes effective. Businesses realize by providing a child with a balloon that this advertisement will be seen numerous times. Thus accomplishing this goal as an advertisement.

Advertising on a balloon can be so much more if you infuse entertainment along with the presentation of the balloon. Companies have over used the traditional round balloon and have not taken advantage of printing technology. With the advance of printing, almost any balloon shape can have custom imprinting. This printing capability creates new balloon shapes that can be incorporated into promotional entertainment that creates a long lasting impression, while using advertising on a balloon to its maximum capabilities.

Copyright DEO Consulting, Inc 2004