The business presents a helium filled balloon to occupy
the children and focus the child’s energy. However,
this balloon is a subconscious advertising reminder to
the parent about the company’s product. Advertisers
have learned that a product service or name has to be
seen numerous times by a consumer before it becomes effective.
Businesses realize by providing a child with a balloon
that this advertisement will be seen numerous times. Thus
accomplishing this goal as an advertisement.
on a balloon can be so much more if you infuse entertainment
along with the presentation
of the balloon. Companies have over used the traditional
round balloon and have not taken advantage of printing
technology. With the advance of printing, almost any
balloon shape can have custom imprinting. This printing
capability creates new balloon shapes that can be incorporated
into promotional entertainment
that creates a long lasting impression, while using advertising
on a balloon to its maximum capabilities.
DEO Consulting, Inc 2004